When selecting a display for your application, one of the most critical factors to consider is the viewing angle. Whether you’re designing a consumer device, an industrial instrument, or a public information display, understanding viewing angles ensures that your display performs optimally for its intended use. In this blog, we’ll explore what viewing angles are, how they are measured, and how to choose the right display for your specific needs.

What is a Viewing Angle?
The viewing angle of a display refers to the maximum angle at which the screen can be viewed without significant degradation in image quality. This includes factors such as brightness, contrast, and color accuracy. Displays with wide viewing angles allow users to see the screen clearly from various positions, while narrow viewing angles may cause the image to appear washed out or distorted when viewed off-center.
Viewing angles are particularly important in applications where multiple people need to view the screen simultaneously or where the display is mounted in a location that requires viewing from different angles. For example, a digital signage display in a retail store must have a wide viewing angle to ensure visibility for all customers, while a medical monitor might prioritize a narrower angle for privacy.

Bias Angle
The bias angle is a specific aspect of viewing angles that refers to the optimal angle at which the display is designed to be viewed. This angle is typically perpendicular to the screen (0 degrees) and is where the display delivers the best performance in terms of brightness, contrast, and color accuracy.
However, not all applications require the user to view the display directly from the front. For instance, an ATM machine or a kiosk might have a bias angle slightly tilted upward to accommodate the average user’s height. Understanding the bias angle helps in positioning the display correctly to ensure optimal visibility for the intended audience.

Viewing Angle vs. Viewing Cone
While the terms viewing angle and viewing cone are often used interchangeably, they refer to slightly different concepts:
- Viewing Angle: This is typically expressed as a pair of angles (e.g., 170° horizontal and 160° vertical) that define the maximum range from which the display can be viewed without significant degradation in quality. For example, a viewing angle of 170°/160° means the display can be viewed clearly from 85 degrees to the left, 85 degrees to the right, 80 degrees upward, and 80 degrees downward.
- Viewing Cone: This refers to the three-dimensional space within which the display can be viewed clearly. It combines both horizontal and vertical viewing angles to form a cone-shaped area. The viewing cone is particularly useful for applications where the display might be viewed from multiple angles, such as in automotive dashboards or public information displays.
Understanding the difference between these two terms helps in selecting a display that meets the specific requirements of your application.
Viewing Angle Measurements
Viewing angles are measured based on the contrast ratio, which is the ratio of the brightness of the brightest color (white) to the darkest color (black) that the display can produce. The viewing angle is defined as the point at which the contrast ratio drops below a certain threshold, typically 10:1. This threshold ensures that the display remains readable even at extreme angles.
To measure viewing angles, manufacturers use specialized equipment that evaluates the display’s performance at various angles. The results are often represented in datasheets as a graph or a set of values, such as:
- Horizontal Viewing Angle: The maximum angle to the left and right of the display.
- Vertical Viewing Angle: The maximum angle above and below the display.
For example, a display with a viewing angle of 170°/160° can be viewed clearly from 85 degrees to either side horizontally and 80 degrees up or down vertically.
Choosing the Correct View Angle for Your Application
Selecting the right viewing angle for your display depends on the specific requirements of your application. Here are some guidelines to help you make the right choice:
- Wide Viewing Angles (160° or more):
Ideal for applications where the display needs to be viewed by multiple people or from various positions. Examples include:- Digital signage in retail stores, airports, or public spaces.
- Televisions and monitors for home or office use.
- Collaborative tools like interactive whiteboards.
- Moderate Viewing Angles (120° to 160°):
Suitable for applications where the display is primarily viewed from a specific range of angles. Examples include:- Laptops and tablets for personal use.
- Industrial control panels.
- Medical devices where privacy is a concern.
- Narrow Viewing Angles (less than 120°):
Best for applications where the display is viewed directly from the front, such as:- ATMs and kiosks.
- Automotive dashboards.
- Devices with privacy filters to prevent shoulder surfing.
Display Contrast Adjustment for Performance
The contrast ratio plays a significant role in determining the effective viewing angle of a display. A high contrast ratio ensures that the screen remains readable even at extreme angles, while a low contrast ratio can make the display appear washed out or unreadable.
To optimize performance, consider the following:
- Adjusting Brightness and Contrast:
Calibrating the brightness and contrast settings can improve the display’s readability at wider angles. However, excessive brightness can lead to glare, while insufficient brightness can make the screen difficult to read. - Using High-Contrast Displays:
Displays with inherently high contrast ratios, such as OLED or AMOLED screens, perform better at wider viewing angles compared to traditional LCDs. - Anti-Glare Coatings:
Applying an anti-glare coating can reduce reflections and improve visibility, especially in brightly lit environments.

Conclusion
Understanding display viewing angles is essential for selecting the right screen for your application. Whether you need a wide viewing angle for public displays or a narrow one for privacy-focused devices, considering factors such as bias angle, viewing cone, and contrast ratio ensures optimal performance and user satisfaction.
When choosing a display, always refer to the manufacturer’s specifications and test the screen under real-world conditions to ensure it meets your requirements. By doing so, you can create a seamless and engaging user experience, no matter the application.
If you have any questions or need assistance in selecting the perfect display for your project, feel free to reach out to our team. We’re here to help you make the best choice for your needs!



